In a nutshell
Corporate reports are content champions! They contain countless facts you can use for a yearlong communication: on the economic development, sustainability achievements, employee satisfaction, strategic goals and much more. Use them to push your report!
Push Reporting benefits
Increase of reach and effect
Social Media posts keep your report present all year long.
Expansion of audience
Selected content draws the attention of additional target groups.
Return on invested budget
Your invested budget pays off with an increased reach.
Synergies for corporate communication
Report communication also supports your branding goals.
Targeted content for your audience
Reach your target group with specifically selected content.
Proof of relevance internally & externally
Fullfill internal KPIs to prove the relevance.
High effort for moderate outcome
Companies take an enormous effort to produce their reports. But as soon as they are published, stakeholders are expected to find the reports themselves. No other comparable cost-intensive product would be communicated so little.
Heavy and intense workload
Content production for each report causes an enormous effort. In comparison, communication activities are planned with a much smaller extent.
Giant, six-figure budgets
Six-figure budgets are invested to create a report. On contrary, companies spend a minimal amount on communication.
Large amounts of time invested
Teams of different persons are involved and easily spend hundreds of hours on creation. Relative to this: One user reads 3 minutes per visit on average.
What our survey* found
Report communication is still in its infancy among most companies
* Source: Vienna University of Economics and Business, 2019, N=55-57 stock-listed companies (DAX, MDAX, TecDAX, ATX, SMI)
Make your hidden champion visible
Push Reporting uses everything that is already there. It takes exclusive information and sets it into scene on social media. Facts like employee figures or CO2 emissions, KPIs or CEO quotes are valuable for your stakeholder – and for yourself in order to increase your reach.
Promote your report!
- Create a strategic communication plan throughout the year.
- Paid ad campaigns effectively support your goals.
- Even with low budgets, you can broaden your reach significantly.
Unique user visits after online report publication
Successful Push Reporting campaigns
Merck Group Corporate Responsibility Report 2018
A targeted ad campaign supports the communication – in 2017 the campaign led to 60.000 additional visitors.
Merck is a multinational pharmaceutical, chemical and life sciences company – and listed on the DAX index of Germany's top companies.
Annual Report 2018
Within the first 4 months after publication the visits showed an increase of over 40%.
METRO is a leading international wholesale company with food and non-food assortments.